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Juju Music
''Juju Music'' is the 1982 major label debut of Nigerian jùjú band King Sunny Adé and His African Beats. It represented the first worldwide release for Adé, who was already established in his native Nigeria as its "biggest musical draw and juju music's reigning monarch". The album was a critical and commercial success,〔Baxter, Nicky. (August 1, 2006) (World beater ) ''Metro''. Retrieved 29-01-08.〕 peaking at #111 on Billboard's "Pop Albums" chart. ''The New York Times'', which described the album in 1982 as "the year's freshest dance-music album",〔Palmer, Robert. (December 26, 1982) "In hard times, pop music surges with fresh energy". ''The New York Times''. Late City Final Edition, Section 2, Page 21, Column 5, 1512 words.〕 credited it in 1990 with having launched the "World Beat movement in the United States".〔Watrous, Peter. (September 13, 1990) (Into Juju's ecstatic heart ) ''The New York Times''. Retrieved 29-01-08.〕 In its review, Allmusic indicates that the album gave Adé "unprecedented exposure on the Western market and introduced a slew of music lovers to the sounds of Afro-pop", concluding that it "should not only be the first-disc choice for Ade newcomers, but for the Afro-pop curious as well.〔
==Background==
In the early 1980s, when Island Records approached Adé about releasing his material internationally under its Mango Records imprint, the musician was already a star in his native Nigeria, with his own record label, his own nightclub to host his performances and a track record of releasing three or four albums a year.〔Palmer, Robert. (October 10, 1982) (Past and present fuse in African pop ). ''The New York Times''. Retrieved 29-01-08.〕 When Adé agreed, he was teamed with Martin Meissonnier, a French record producer who advised that the typical long song structures of Nigerian music would not work for Western audiences.〔Eyre, Banning. (King Sunny Adé ) Afropop Worldwide. Retrieved 29-01-08.〕 Accordingly, Adé divided a number of his Nigerian hits for international release,〔Art and Culture. (King Sunny Adé ). artandculture.com Retrieved 29-01-08.〕 a task he found unchallenging. He later explained that "In Nigeria, we got used to non-stop recording, about 18 to 20 minutes of music. But over here, the music should be track-by-track for the radio and the dance floor. It's like making a dress. One by one, the different pieces are joined together, but you can still see the lines where they meet".〔
The album ''Juju Music'' was coupled with an international tour, with Island Records ambitiously hoping to position Adé as a new Bob Marley.〔Bally, Ron. (April 6, 2000. (King of the World Beat ). ''Tucson Weekly''. Retrieved 29-01-08.〕〔Longley, Martin. (April 21, 2005) (Arts review: world music: King Sunny Ade ) ''The Independent''. Hosted by FindArticles.com. Retrieved 29-01-08.〕 The tour setlist drew little from the album it was meant to support; at a three-hour show in New York City, the band played only two songs from ''Juju Music'', "Ja Funmi" and "Eje Nlo Gba Ara Mi". Island's marketing of Adé was later described by ''Tucson Weekly'' as "a monumental juncture in the exposure and development of world beat music; perhaps the first time a major American imprint had fully endorsed an African-derived music that was not reggae".〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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